SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events

  Google makes four updates to the events knowledge graph after launching the markup back in March 2014.

• Ability To Share Ads Via AdWords Shared Library Is Going Away

  Feature will be eliminated on February 11th.

• Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support

  Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support.

• Search Is Number One Content Discovery Tool For Mobile Users

  Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived themselves to be using the mobile web and apps equally despite significant, […]

• Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

  Desktop’s influence, while still dominant, continued to wane in the fourth quarter.

• Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!

  MarTech: The Marketing Tech Conference will help you get the most from marketing technology. Attend for strategies and tactics that: delight customers while achieving business objectives; get the most from your marketing stack investments; secure the organizational buy-in you’ll need to succeed. Register by this Saturday, January 17 and get access to all of the […]

• Oh SEO, Where Did You Go (Wrong)?

  Columnist Jenny Halasz loves the SEO community enough to administer a slap on the wrist when she thinks things are going awry.

• Google Wants Webmaster Feedback On Web Search & Webmaster Tools

  Here is your chance to give feedback to Google in order to improve both Google Web Search and their Google Webmaster Tools product. Don’t miss out on sharing your two-cents.

• Google Knowledge Graph Now Showing Social Profiles For Brands

  The social profile links within the knowledge graph box on Google now is supported for corporate brands.

• Google Updates Maps App Adding Restaurant Filters & More

  Google Maps App adds cuisine type filters and more features for iOS and Android users.

• Digital Marketing Advice For The Forward-Thinking Business In 2015

  The search landscape is always changing, and columnist Trond Lyngbø reminds business leaders that thinking and planning ahead is critical to beating the competition.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Glass Is Dead? Google Glass Is Reborn? Yes. Both.
• How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph
• The CDC Gamifies Shutting Down Contagions With ‘Solve The Outbreak’ Game
• Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!
• DailyMotion’s New Live Streaming Service Looks To Frag Twitch’s Traffic
• 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%

Search News From Around The Web:

Industry

• A search engine competing with Google by keeping users anonymous just tripled its growth, Quartz
• Google Defends 20% Time After Marissa Mayer Says It’s Not True, Search Engine Roundtable

Local & Maps

• Business locations, map errors, address errors: Let’s stop the nonsense, blog.telemapics.com
• Google Replacing City Experts with Local Guides Program, Mike Blumenthal
• The aurora borealis lights up Google Maps, Google LatLong

Searching

• Google Just Got Better At Predicting Your Next Search, blindfiveyearold.com

SEO

• Google News Publisher Complains His Site Is No Longer In Google News, Search Engine Roundtable
• Google Webmaster Tools Notice Of Mobile Ranking Demotion Obscure, Search Engine Roundtable
• New SEO Research: Categorization in SERPs, Majestic Blog
• The Dark Future of Your SEO Agency (And What You Can Do About It), SEMrush Blog
• What are Google Updates Pigeon, Panda, Penguin, Hummingbird?, ignitevisibility.com

SEM / Paid Search

• 4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget, The SEM Post
• Bing Ads Release Summary: Increased Limits, Optimization Updates, Annotations & More, Bing Ads
• Easy Ways To Measure The Value of Branded Campaigns, PPC Hero
• Five resolutions for Shopping success in 2015, Inside AdWords

Search Marketing

• 5 Game Changers Content Marketers Can Steal from House of Cards, komarketingassociates.com