AdWords Drag-And-Drop Report Editor Officially Rolling Out

The flexible reporting editor that Google first teased over a year ago is finally rolling out to AdWords accounts generally.

AdWords Report Editor began appearing in a random assortment of accounts — typically very small, low-spend accounts — over the past few months. This general rollout is not going to be speedy, though. On Wednesday, Google said that the update to all accounts would occur over another “few months.”

With the Report Editor, you can build out custom pivot tables and charts by dragging and dropping dimensions and metrics. You can start by filtering dimensions before starting to build your report, or you can wait until it’s built to segment, sort and filter the data shown. A drop-down enables you to switch between visualization formats including table, pie, bar or line charts.

You’ll know it’s in your account when you see the Reports tab at the top of the screen between the Opportunities and Tools tabs. When you first use Report Editor, a guide will walk you through the basics of how to use it.

Here’s a gif from Google showing how easy it is to create and filter reporting with the new Report Editor. You can open a predefined template report or start from scratch. Starting with one of the predefined reports can be a good way to get acquainted with the tool.

You also can save or download reports or email them in formats such as CSV or XML to a set of account users on an ongoing basis. Overall, this highly anticipated tool is likely to be very popular.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.