Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
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Topic: XML
How to prioritize technical SEO fixes by business impact
Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.
Googlebot: What it is, how it works & how to optimize
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
llms.txt isn’t robots.txt: It’s a treasure map for AI
Not just another SEO file – llms.txt curates your site’s best AI-digestible content for inference. Here's how to use it.
RAG: The most important AI tool marketers have never heard of
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
We’ve crawled the web for 32 years: What’s changed?
A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access program.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
SearchCap: Google SEO patents & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google patent on related entities and what it means for SEO Apr 5, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related […]
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
AdWords Drag-And-Drop Report Editor Officially Rolling Out
Make pivot tables and charts on the fly. Full rollout is expected to take months.
New Google Shopping Feed Tools For Big And Small Retailers
The updates include a new feed type and a Google Sheets add-on.
Google May Discontinue Its AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.
XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an either/or question. For optimal […]
Bing Sitemaps Best Practices & Large Site Sitemaps Issues
Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing’s Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes […]
Mobile App API As A Future Ranking Factor In Mobile Search Results
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […]
Is Your Local Pricing Strategy Blocking Search Engine Spiders?
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]
AdWords Editor Version 9.5 Released For Windows And Mac
Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the AdWords web interface. Users can now manage their campaign experiments on the AdWords Editor, including applying and editing an experiment status, a default maximum CPC or a […]
Google Releases New AdWords Editor : Version 8.5
The Google AdWords Blog announced the new version of the AdWords Editor, a desktop based editing tool to manage your AdWords campaigns. Version 8.5 is available for both Mac and PC and adds several features, they include: WAP image ads: Create and manage WAP (mobile) image ads in AdWords Editor. You can: Download and upload […]
Video Is Now A Must-Have Feature For Competitive SEO
This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found […]
Are You Harming Your Local Country SEO Performance?
Are you negatively impacting your global search efforts? There are many issues ranging from lack of resources, server restrictions and egos that are hurting a company’s search exposure in local markets. This article will breakdown some of these issues and how you can eliminate them.
Google Sitemaps Gains Image Support
The Google Webmaster Central Blog announced that you can use a Sitemaps extension to provide image data to Google. In the Sitemaps file you can specify the following properties of the images; image, location, caption, geographic location, title and license details. More technical specifications can be seen over here and here is a sample Google […]