How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Topic: Business intelligence
Smarter ways to visualize search marketing data in 2027
Better data storytelling puts performance changes in context, surfaces hidden patterns, and gives stakeholders a clearer path forward.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
Google Ads automation makes governance a competitive advantage
Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.
How to report PPC performance without lying to yourself (or your boss)
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
How to make your SEO strategy more commercially aware
Prioritize SEO using the metrics that matter most to the business, including revenue, profitability, and return on investment.
How to make SEO reports more actionable
Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.
Google Ads will start deleting historical reporting data after set retention periods
Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.
How to build a YouTube analytics report in Data Studio
Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.
Google is bringing back a familiar name: Data Studio
Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
The future of PPC is AI-on-AI – but only one side knows your business
Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
Local SEO audit guide: How to improve local rankings
Run a successful local SEO audit with this step-by-step guide. Uncover issues, optimize your local presence, and boost visibility in local search and Google Maps results.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
Google Analytics Report Collections: What you need to know
Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.
How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
Unlocking business success with the power of data management
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
How to choose an enterprise SEO platform
Here's what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals.
How to choose an enterprise SEO platform
Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms About enterprise SEO platform pricing and contracts How to make an informed purchase […]
How to win in the SERPs with Google’s auction insights and search intelligence
Google auction insights can help you save time with competitive monitoring and track performance over time.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
Month-on-Month Calculator
Month-on-Month calculations are helpful when you are trying to judge your recent performance. By using last month’s performance as a baseline, you can test whether your performance this month is objectively good or not. Below we have provided a useful online Month-on-Month Calculator to work out the change in your performance. Feel free to experiment with […]
Week-on-Week Calculator
Week-on-Week calculations can be helpful when comparing short-term performance. By using last week’s performance as a baseline, you can see whether your performance this week is higher or lower. We have provided a helpful online Week-on-Week Calculator below to work out your change in performance. Feel free to experiment with different scenarios using our Week-on-Week […]
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
The SEO agency KPIs dashboard: a way to unlock growth
Having accurate real-time metrics for immediate action will keep you in control.