Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Apple » Apple Maps » Apple Brings Public Transit, New Search Capabilities To Maps

Apple Brings Public Transit, New Search Capabilities To Maps

As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]

Greg Sterling on June 8, 2015 at 6:56 pm

apple-maps3-ss-1920

As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately.

The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and content were among the rumored upgrades to Apple Maps.

Apple’s senior vice president of Software Engineering Craig Federighi began his discussion of the new mapping features with two stats:

  • 5 billion map user requests per week
  • Apple Maps is used 3.5X more than the “next most-used mapping app” (which is Google)

He then introduced public transit information, which can be accessed manually and via Siri query. Google of course has had this information in its mapping product for several years.

Initially public transit information in Apple Maps will only be available for 10 cities outside of China.

Apple Maps transit

By comparison Apple is providing public transit information for more than 300 Chinese cities, reflecting the new importance of that market to Apple. It’s not clear which third party in China is providing the transit information.

Apple Maps china

While public transit information has been expected for many months, what was less expected was a new set of local search capabilities in Apple Maps.

Users can now search or browse for nearby businesses by name or category. Business profile pages also feature information on whether Apple Pay is accepted at the business, an interesting additional way to build awareness and promote Apple Pay.

We’ve not had an opportunity to test out the new capability. But if it is halfway decent it presents a new local search alternative to Google, Yelp, TripAdvisor and others.

Local search in Apple Maps


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AppleApple MapsApple SiriGoogleLocalSEOYelp

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.