How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a position to power back during the recovery.
Adam is the Chief Client Officer at Metric Theory, where he leads a team of more than 100 digital marketing professionals across the US, expanding Metric Theory's impact with their clients by building and refining its services. With over 10 years of performance digital marketing experience, Adam has helped grow some of the most disruptive brands in technology and retail and is an alumni of the SF Egotist’s “32 under 32” list for marketing professionals.
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a position to power back during the recovery.
Adam Edwards | Jul 22, 2020 at 10:24 am ET