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Adam Proehl

About Adam Proehl

Adam Proehl is Partner & Co-Founder at NordicClick Interactive, a full-service digital agency with local and national clients, based in Minneapolis. In digital marketing since 1998, Proehl has spoken at numerous national and international conferences, including SMX. He is a current Advisory Board Member for the Paid Search Association.

Adam Proehl's latest articles

PPC

Comparing UA vs. GA4 metrics: Key differences you need to know

Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.

Adam Proehl | Jul 7, 2023 at 9:00 am ET

The-PPC-managers-checklist-for-daily-weekly-and-monthly-reviews

PPC

PPC management checklist: Daily, weekly and monthly reviews

Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.

Adam Proehl | Feb 21, 2023 at 10:00 am ET

10-GA4-settings-to-check-before-the-holiday-buying-season

PPC

10 Google Analytics 4 settings to check before the holiday season

The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.

Adam Proehl | Nov 8, 2022 at 6:00 am ET

PPC

21 PPC lessons learned in the age of machine learning automation

Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.

Adam Proehl | Jul 29, 2022 at 8:00 am ET

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Adam Proehl's latest articles

Comparing UA vs. GA4 metrics: Key differences you need to know

PPC management checklist: Daily, weekly and monthly reviews

10 Google Analytics 4 settings to check before the holiday season

21 PPC lessons learned in the age of machine learning automation