Comparing UA vs. GA4 metrics: Key differences you need to know
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
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Adam Proehl's latest articles
PPC management checklist: Daily, weekly and monthly reviews
Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
10 Google Analytics 4 settings to check before the holiday season
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.