Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic traffic.
Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s worked with Fortune 500 companies and boutique businesses alike. Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About Marketing.
Pro Tip: What it takes to build high-quality links
You have to invest real time into earning links from high-authority sites by doing your own research and digital public relations.
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
In today's Soapbox, there's a need to be focused on what people are looking for and why we’re creating that content.