What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Andrea Cruz is a Director of Client Strategy at Tinuiti. She has a decade of experience in driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and more. Beyond paid search and social platforms, Cruz is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing. Originally from Venezuela, Cruz earned a master's degree in international business. She has spoken at numerous industry events, including SMX Advanced.
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.Andrea Cruz | Nov 16, 2022 at 6:00 am ET
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.Andrea Cruz | Jul 26, 2022 at 3:04 pm ET