Content
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Andrew Dennis is a Content Marketing Specialist at Page One Power. Along with his column here on Search Engine Land, Andrew also writes about SEO and link building for the Page One Power blog. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.
Content
Building top-funnel content to influence bottom-funnel pages (with real example)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
Link Building
Now is the time to position your site for a successful start to 2020
If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
Content
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
Amazon Advertising
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
Content
Content goals: Links, keywords and conversions
A good understanding of what types of content are linkable will guide your link development strategy. Here's what you need to know.
Link Building
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.
Link Building
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000
Pages need to be optimized, linkable and have search opportunity to grow.
SEO
The importance of understanding intent for SEO
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
Content
This SEO nerd says its OK to ask for links
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.
Content
Internal links: Link building’s secret sauce
Contributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.
Link Building
Link building is complicated: A rebuttal
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
Content
How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
Content
A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
Content
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
Content
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Content
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
Amazon
How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
Content
SEO case study: Zero to 100,000 visitors in 12 months
Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks.
Google Algorithm Updates
Relevance vs. authority: Which link has more value? (Part 3)
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.