Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Andrew Dennis is a Content Marketing Specialist at Page One Power. Along with his column here on Search Engine Land, Andrew also writes about SEO and link building for the Page One Power blog. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Andrew Dennis | Jul 29, 2020 at 10:40 am ETEach page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
Andrew Dennis | Mar 10, 2020 at 2:10 pm ETIf your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
Andrew Dennis | Dec 4, 2019 at 4:23 pm ETUnderstanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
Andrew Dennis | Sep 30, 2019 at 8:10 am ETStart with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
Andrew Dennis | Aug 1, 2019 at 3:15 pm ETA good understanding of what types of content are linkable will guide your link development strategy. Here's what you need to know.
Andrew Dennis | May 28, 2019 at 3:18 pm ETHere are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.
Andrew Dennis | Apr 12, 2019 at 9:01 am ETPages need to be optimized, linkable and have search opportunity to grow.
Andrew Dennis | Jan 30, 2019 at 10:04 am ETSearch engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
Andrew Dennis | Nov 30, 2018 at 7:45 am ETContributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.
Andrew Dennis | Aug 28, 2018 at 11:22 am ETContributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.
Andrew Dennis | Jul 2, 2018 at 12:28 pm ETContributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
Andrew Dennis | May 7, 2018 at 2:14 pm ETWhy should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
Andrew Dennis | Mar 14, 2018 at 3:34 pm ETColumnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
Andrew Dennis | Feb 14, 2018 at 10:12 am ETLooking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
Andrew Dennis | Oct 24, 2017 at 11:27 am ETCreating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Andrew Dennis | Sep 27, 2017 at 10:22 am ETWant to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
Andrew Dennis | Aug 29, 2017 at 10:30 am ETWondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
Andrew Dennis | Aug 1, 2017 at 10:33 am ETColumnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks.
Andrew Dennis | Jul 5, 2017 at 9:51 am ETIn the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.
Andrew Dennis | May 17, 2017 at 11:31 am ET