Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Andrew Dennis is a Content Marketing Specialist at Page One Power. Along with his column here on Search Engine Land, Andrew also writes about SEO and link building for the Page One Power blog. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.
Building top-funnel content to influence bottom-funnel pages (with real example)
Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.
Now is the time to position your site for a successful start to 2020
If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
Content goals: Links, keywords and conversions
A good understanding of what types of content are linkable will guide your link development strategy. Here's what you need to know.
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000
Pages need to be optimized, linkable and have search opportunity to grow.
The importance of understanding intent for SEO
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
This SEO nerd says its OK to ask for links
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.
Internal links: Link building’s secret sauce
Contributor Andrew Dennis explains why you shouldn't overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.
Link building is complicated: A rebuttal
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
How using search opportunities can guide link-building content strategies
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
SEO case study: Zero to 100,000 visitors in 12 months
Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website -- without using any tricks or hacks.
Relevance vs. authority: Which link has more value? (Part 3)
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.
Relevance vs. authority: Which link has more value? (Part 2)
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.
Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
Selling the value of link building to management
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.
Seasonal and holiday link building
It's not too early to start thinking about Valentine's Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.
How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content.
Link campaigns: Strategy development and review
Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
Link prospecting tips and tricks
Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he's learned about how to identify and obtain better links.
13 link opportunities to pursue now
Need some great link-building ideas? Columnist Andrew Dennis has them for you -- with examples from major brands to illustrate how each might work.
Link building outreach: preparation meets persuasion
Obtaining valuable, future-proof backlinks requires human interaction -- and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
Link building is a human endeavor
The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it's one-on-one interaction with another person.
3 Requirements For A Successful Link Building Campaign
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
Evaluating Link Quality For SEO Campaigns
What's the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.
Scaling Manual Link Building
Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.