Google Ads’ Performance Planner can help predict performance across accounts
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.
Anthony Chavez is a director of product management at Google working on Google Ads and Search Ads 360. Previously Anthony worked on Mobile Search Ads including offline measurement, calls and apps. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led program management and engineering teams for a wide range of projects. Anthony holds a SB and MEng degree in computer science from the Massachusetts Institute of Technology.
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.
Anthony Chavez | Jan 24, 2020 at 12:13 pm ET