Arpana Tiwari

Content Marketing

How To Avoid SEO Pitfalls With Timely Alerts

In the world of SEO, there are big updates like Panda, Mayday, Vincent, Florida, but there are also smaller internal issues that can creep up on you leading to traffic and revenue loss. The ability to identify and prevent self inflicted nicks and cuts along the way is key to a successful SEO program for […]

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5 Simple Tips To Diversify Your Organic Traffic Acquisition

With all the talk about diversifying your revenue and traffic channels, most people often miss that organic traffic itself can be diversified. Traffic from search engines takes on many flavors and paths. A deeper dive into understanding the life cycle of a shopper query will lead you to some interesting avenues. Here are a few […]

Commerce

10 Tips To Check The SEO Soundness Of Product Listings

Optimizing for search engines and shopping engines is all about accessibility, relevance and authority. In the process of continuously optimizing for search and searchers, sometimes basic areas get ignored, overwritten or overdone leading to entire sections of the site being blocked, duplicated or rendered useless for search engines. Here are ten quick checks to ensure […]

Commerce

6 Steps To Higher Converting Traffic From Shopping Search Engines

Traffic acquisition has always had a prominent spot on yearly goals and product roadmaps. But how about conversion optimization? Not quite there yet, despite all the talk about ROI positive initiatives. Traffic is undoubtedly the first step, but conversions are where the money and long term value reside. Conversion optimization has been predicted as one […]

SEO

How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make buying decisions. While comparison shopping engines don’t sell or ship the products featured on their sites, they advertise products from merchants to a diverse online audience. Merchants are using CSEs in a down economy […]

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