Ash Nallawalla is a Melbourne, Australia-based SEO consultant and author of Accidental SEO Manager (Amazon), now in its second edition. He has over 22 years of SEO experience running a large agency, an online training company, a consulting practice and as an in-house, international SEO for well-known brands. He is a regular speaker at Pubcon since 2007 and at similar events in Australia and Asia. He is one of the SEO judges of the Australian Web Industry Awards.