How to find who’s using your brand in paid search
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
Bluepear's latest articles
5 early signs of PPC performance drops: Track competitors to spot them
Discover the five competitor signals that tend to appear before performance drops — and what actions to take when you spot them.
Where PPC and SEO teams lose control in branded search
Hidden SERP shifts may be draining your brand performance. See how aligning PPC and SEO shows what’s stealing clicks and driving up costs.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
Brand protection in PPC: How to protect your brand and prevent risks
Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop brand bidding and prevent ad hijacking.
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
Black Friday 2025: The affiliate PPC compliance playbook
Protect your Black Friday revenue: spot and prevent coupon fraud, monitor brand bidding and secure your affiliate traffic before losing budget.
Affiliate cloaking is behind 45% of fraud – here’s how to beat it
Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don't want you to see.
Best strategies to fight trademark abuse in paid search
Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.
How to save $150,000 in brand CPC costs: Brand bidding explained
Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.
$84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
Your top affiliates might be stealing from you. Discover the hidden tactics behind $84 billion in ad losses: cloaking, fake coupons, ad hijacking, and others.
Ad hijacking: Understanding the threat and learning from Adidas
Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.
Coupon sites: The hidden threat to your brand
Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.
How to automate competitor analysis in search results? Let’s break it down
Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.