Contributor

Brendan McGonigle

About Brendan McGonigle

Brendan McGonigle is the Director of US Business Development for Yandex, Russia's largest search engine. Prior to joining Yandex, Brendan spent years in the travel industry, working most recently for Tripadvisor. Brendan joined Yandex to assist US-based companies with their business in Russia and neighboring CIS markets. When he's not chatting digital and collecting cross-Atlantic airline miles, Brendan enjoys running, fly fishing and pumpernickel bagels.

Brendan McGonigle's latest articles

International

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

Brendan McGonigle | Dec 26, 2017 at 11:32 am ET

Content

How the Russian search market looks now

Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google's recent move to come into compliance with Russian competition law.

Brendan McGonigle | Sep 25, 2017 at 11:47 am ET

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PPC

A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

Brendan McGonigle | Jun 30, 2017 at 11:55 am ET

PPC

Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.

Brendan McGonigle | Apr 17, 2017 at 1:33 pm ET