Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
Brian Solis is Global Innovation Evangelist at Salesforce. He’s also a world-renowned digital anthropologist, keynote speaker, and 8x best-selling author. For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets, and society. In his work, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation. Brian’s research explores experience design (CX, UX, BX), AI and the cognitive enterprise, and human behavior.
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
Brian Solis | Feb 2, 2018 at 10:46 am ET