Customer loyalty is at the heart of every business, both large and small. One common industry statistic that is referenced time and again is that it is five times more profitable to spend marketing dollars to keep your best customers rather than acquiring new ones. Small businesses get this equation in spades. A Harvard Business […]
Through the years, Marchex has created, managed and optimized hundreds of thousands of small business search engine marketing (SEM) campaigns on behalf of our partners. These include some of the world’s largest small business aggregators, such as AT&T and Yellow Pages Group Canada. This is really hard work – we’ve made plenty of mistakes and […]
It’s been roughly a year since Marchex launched an online presence and reputation management product for small and local businesses, and we’ve learned a lot about what these businesses truly care about when it comes to their digital footprint. This article summarizes three key things we discovered after over a year of product testing and […]
It’s no secret that local online advertising is expected to continue growing. In fact, according to BIA/Kelsey’s 2009 U.S. Local Media Forecast, local online ad spending is predicted to grow by more than 15 percent in 2010. As more and more local businesses allocate marketing dollars to online, a lot of those dollars will flow […]