Chad Godfrey

Chad Godfrey is a Client Services Manager at iProspect. He is responsible for managing the activities of search marketing specialists, search marketing analysts, and technologists to streamline the achievement of clients’ goals. He is primarily responsible for managing natural search campaigns, pay-per click campaigns, display, attribution and social media initiatives. These efforts focus on a variety of industries, including banking, retail, pharmaceutical, entertainment and consumer packaged goods. Godfrey also founded iProspect’s Social Media Group, dissecting and dispersing appropriate social media tools and strategies while always maintaining a focus on client results. Since joining iProspect in 2007, Godfrey has worked closely with numerous clients facing unique B2B and B2C challenges. Each client engagement has brought a very unique set of challenges. With a keen eye for connecting search marketing to the overarching business objectives of his clients, Mr. Godfrey has also been an integral part in creating definitive strategies for growth for his clients’ businesses. Prior to joining iProspect, Godfrey worked as Business Development Manager at Magellan Distribution, Inc. where he was responsible for leading sales and client relations efforts in the highly competitive telecommunications industry. Godfrey is a graduate of Colgate University and earned a Masters in Business Administration from Bentley University.

Content Marketing

Enterprise SEO: 5 Tips To Create A Governance System

The SEO landscape is competitive enough for B2B organizations. The last thing they need is internal competition from other business units. But many marketers face this hurdle when implementing an effective enterprise search solution. But to be successful, enterprise level SEO needs to be supported by a governance system based on effective communication. Why Governance […]

SEO

Using Social Media To Control Brand Management Crises

For some companies, social media marketing is regarded as a fun engagement tool. Consequently, it’s often not a high-priority marketing initiative that gets the budget, attention, or credibility that other areas of marketing enjoy. However, social media marketing can provide serious value. In fact, a closer look at the scope and impact of social media […]

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