So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money...
Christi Olson
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your...
5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and...
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world:...
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can...
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for...
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer's journey, reaching consumers at all stages in the...
The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn't think so, and she suggests search...
2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what's ahead for...
‘Tis the season: 6 ways to prepare for holiday shoppers
Whether you've got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search...
Rethinking today’s attribution problem in digital marketing
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution...
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both...
SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for...
Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and...
Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing...
How To Resolve Issues With Flexible Bid Strategies In AdWords
Experiencing performance issues with AdWords that you can't explain? Columnist Christi Olson recommends checking your Flexible Bid Strategy...
