Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.
Christi Olson | Aug 26, 2020 at 8:00 am ETThere are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.
Christi Olson | Mar 4, 2020 at 2:33 pm ETIn organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
Christi Olson | Jan 3, 2020 at 11:59 am ETSearch marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.
Christi Olson | Nov 13, 2019 at 11:00 am ETConsumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.
Christi Olson | Jun 28, 2019 at 10:50 am ETDevelopers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built.
Christi Olson | Apr 12, 2019 at 1:56 pm ETColumnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
Christi Olson | Jan 24, 2019 at 2:03 pm ETUpdating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.
Christi Olson | Jan 18, 2019 at 8:01 am ETThere are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts API.
Christi Olson | Nov 8, 2018 at 9:40 am ETVirtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Christi Olson | Oct 11, 2018 at 8:00 pm ETPart 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently.
Christi Olson | Sep 13, 2018 at 1:47 pm ETContributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.
Christi Olson | Aug 30, 2018 at 8:00 am ETIn Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.
Christi Olson | Aug 23, 2018 at 1:03 pm ETBing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.
Christi Olson | Aug 15, 2018 at 3:15 pm ETIn Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.
Christi Olson | Aug 9, 2018 at 4:10 am ETContributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.
Christi Olson | Aug 1, 2018 at 3:04 pm ETReaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.
Christi Olson | Jun 29, 2018 at 3:20 pm ETSaving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.
Christi Olson | Apr 24, 2018 at 11:30 am ETColumnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
Christi Olson | Dec 6, 2017 at 1:27 pm ETThe holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
Christi Olson | Nov 8, 2017 at 11:24 am ET