Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...
In organic search, you're going to see a push of data directly to search engines instead of relying on them to...
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the...
Consumers jump between devices and online/offline activity and we need to keep up with creating personalized...
Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways...
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both...
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search...
There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts...
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the...
Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and...
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series....
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools...
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster...
In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites,...
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster...
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their...
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money...
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your...
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and...