The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
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Christi Olson | Oct 11, 2018 at 8:00 pm ETColumnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
Christi Olson | Dec 6, 2017 at 1:27 pm ETColumnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
Christi Olson | Sep 14, 2016 at 10:52 am ETColumnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
Christi Olson | Jun 28, 2016 at 2:05 pm ET