Contributor

Dale Bertrand

Founder & President

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About Dale Bertrand

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Dale Bertrand's latest articles

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SEO

How to justify GEO investment without perfect attribution

You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.

Dale Bertrand | Jul 13, 2026 at 2:23 pm ET

SEO

Why traditional keyword research is failing and how to fix it with search intent

High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.

Dale Bertrand | Feb 14, 2025 at 9:00 am ET

SEO

Rethinking your keyword strategy: Why optimizing for search intent matters

Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.

Dale Bertrand | Jun 4, 2024 at 9:00 am ET