If you are a Brand Manager, or you work in a similar discipline – how much do you really need to know about SEO? You may hear the term “SEO” and immediately think about the tactics and technical mumbo jumbo, right? But – what if I were to tell you that SEO can play a […]
We’ve all been abuzz over Google Instant. I’ve seen some ridiculous articles written on the subject – some are claiming that it’s the “death of SEO”, and have read some very insightful articles on it. There still seems to be a big question that is hanging out there – “Great new feature! So… what are […]
In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we tend to lose sight of is the real point of search – what do people do when they get to your site? Search is simply one of many vehicles to get qualified traffic […]
If you’re a marketer and you’re currently tied up with other initiatives (campaigns, new site launch, etc.), or a search professional bogged down with doing keyword research, a technical audit, or staying up with the latest trends, remember to come up for air every now and then (at least once a month if not more) […]
Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from […]
If you are planning to refresh some of your site content, make sure to consider the SEO impacts. Many organizations make the mistake of updating their site content for a new product launch or some other business goal, only to realize that they also lost all of their existing SEO equity in the process. If […]
There’s no doubt that using keyword-rich text links will help your SEO efforts. However, if you’re a search marketing professional trying to convince your stakeholders to utilize the value of keyword-rich text links in your body copy, you’ve definitely encountered the following scenario at one point or another: You: “Since we’re focused on this set […]
There are a lot of different ways to conduct keyword research. Too often, companies will focus on words that show good demand, even if that word from an intent standpoint does not map to their products and services. Even worse, some companies will just want to rank high for a high-volume keyword, even though they’re […]
When companies acquire a new web property, they often integrate the content with little regard for preserving the site’s performance in the search engines. Even worse, they may simply disregard content based on branding guidelines, technical restrictions, or other reasons that cause that page to go away. Developing an SEO site acquisition strategy would ensure […]
A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to […]
Enterprise Search Marketing programs face a multitude of challenges. Lack of resources, lack of accurate metrics, difficulty getting site changes implemented for organic optimization and so forth. Many of these challenges are more on the organizational side of things than anything else. For those of you in this camp, here’s a challenge that will sound […]
Implementing a successful search program at the Enterprise level has some unique challenges. Often, web marketing staff and content creators become very concerned with making everything “SEO Friendly”. There is almost a sense of paranoia when creating web content, that every web page must be found in Google, which tends to be a major concern […]