Google can keep Chrome, but exclusive search deals must end
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
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Danny Goodwin's latest articles
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
Viral post accuses Google’s AI Overviews of breaking its own spam rules
After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.
The fractured future of search: New rules for SEO in the AI age
AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Google releases August 2025 spam update
Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
ChatGPT is sending less traffic to websites – down 52% in a month
Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
Generative AI is changing search, but Google is still where people start: Study
AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.
Perplexity makes $34.5 billion bid to buy Google’s Chrome browser
It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
GPT-5 is here: OpenAI promises better writing, faster research
OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
How Perplexity ranks content: Research uncovers core ranking factors and systems
A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.
AI search fight: Cloudflare and Perplexity clash over crawling
Cloudflare says Perplexity evades crawl directives with stealth tactics; Perplexity calls the claims a misunderstanding – or a PR stunt.
SE Ranking acquires Planable to expand into social media, AI search
SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms.
ChatGPT kills Google-indexable chats over privacy fears
ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
Google’s AI Overviews are hurting clicks: Pew study
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
Google generates nearly 13% of People Also Ask answers: Data
Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities for SEO.
Survey says: AI is changing search, but links still matter to SEOs
SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.
SEO leads as 68% of organizations shift strategies for AI search: Survey
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.
Google’s Liz Reid: It isn’t AI or search; it’s AI in search
Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
AI search clicks aren’t always better traffic: Study
AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.
Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
ChatGPT Search gets ‘smarter’ and adds image-based queries
ChatGPT search now handles complex queries better, supports image prompts, and reduces repetition. But expect overly detailed replies.
Google tests Audio Overviews for Search results
Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.
ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.