Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.
Google shares search traffic monitoring dashboard for Data Studio
Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.
AIOSEO WordPress plugin integrates Microsoft Clarity
What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
How Google search personalization works: Professors and politicians just don’t understand
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
Member of SEO community and her two children killed in Ukraine
Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday.