Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
Staff
Speaking Experience
Danny Goodwin's latest articles
ChatGPT Search gets ‘smarter’ and adds image-based queries
ChatGPT search now handles complex queries better, supports image prompts, and reduces repetition. But expect overly detailed replies.
Google tests Audio Overviews for Search results
Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.
ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
Perplexity grows to 780 million monthly queries
CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
Google DeepMind CEO: We’ll dominate AI search and assistants
'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
Is it Tuesday? Google AI Overviews doesn’t know
Today isn't Tuesday, it's Wednesday! No, it isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
LLMs, AI Overviews may be quietly driving homepage traffic: Report
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Google AI Mode traffic is untrackable
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
Google Search goes ‘Live’ with real-time camera help
Google Search Live will offer explanations, suggestions, and links based on what you see in real time via your camera.
Google Search adds AI try-on, previews agentic checkout
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
Google Discover on desktop now available in some countries
Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.
Most users only read a third of Google’s AI Overviews: Study
Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
There is a growing spam problem in Google AI Overviews
For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
Cloudflare CEO: AI is killing the business model of the web
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
Google AI Overviews now show on 13% of searches: Study
88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Sundar Pichai warns of ‘extraordinary’ risk to Google Search
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.