Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
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Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
LinkedIn updates feed algorithm with LLM-powered ranking and retrieval
The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.
SerpApi asks court to throw out Reddit scraping complaint
In its dismissal bid, SerpApi argues reading public Google results isn't DMCA circumvention and warns Reddit is stretching platform power.
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
Most brands chase AI visibility, but discovery isn’t the win. Pages are retrieved, evaluated, and often rejected before an answer is written.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Google expands Search Console branded queries filter to all eligible sites
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
Court restricts Perplexity’s AI shopping bot from accessing Amazon
Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
Google’s Liz Reid: Search and Gemini may converge, or diverge further
Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.
OpenAI: ChatGPT now has 900 million weekly active users
OpenAI reports the new usage milestone as paid subscriptions surge — the latest evidence that AI has become mainstream for daily use.
ChatGPT ecommerce traffic converts 31% higher than non-branded organic search
AI referrals drove stronger purchase intent, faster growth, lower average order value, and just 1.5% of organic revenue, new analysis finds.
How Google Discover qualifies, ranks, and filters content: Research
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.
Anthropic clarifies how Claude bots crawl sites and how to block them
Anthropic explains how its bots handle AI training, live queries, and search results, and what opting out means for visibility.
SerpApi moves to dismiss Google scraping lawsuit
SerpApi says Google is stretching the DMCA to protect ad revenue, not copyrights — casting the case as a fight over access to public SERPs.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
44% of ChatGPT citations come from the first third of content: Study
ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds.
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
Airbnb says traffic from AI chatbots converts better than Google
Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.
Google’s Jeff Dean: AI Search relies on classic ranking and retrieval
Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals.
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Bing Webmaster Tools officially adds AI Performance report
New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.
Reddit says 80 million people now use its search weekly
Reddit is unifying search with its AI Q&A. It's goal: to become an end-to-end discovery engine where users finish, not just start, queries.
Google AI Mode doesn’t favor above-the-fold content: Study
It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
Anthropic says Claude will remain ad-free as ChatGPT tests ads
Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.
DOJ and states appeal Google search antitrust remedies ruling
The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
Google research points to a post-query future for search intent
Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.
Google outlines risks of exposing its search index, rankings, and live results
Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.
Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.
Same URL in AI Overviews and blue links counts as one Google Search Console impression
Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.