60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
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Report: Perplexity plans to sell ads
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google SGE testing and development is ongoing, growing
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
Report: Reddit signs AI content licensing deal with Google
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
What should Google rank in Search when all the content sucks?
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Experience a key factor during Google algorithm updates, analysis finds
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Report: OpenAI working on web search product
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.
Reddit shown excessively in Google product review search results, study finds
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Yandex search engine sold in $5.2 billion deal
The sale follows a tumultuous period that began with Russia's invasion of Ukraine. A consortium of Russian investors now owns Yandex.
Google Bard adds image generation
You can now use Bard to generate "high-quality, photorealistic" images in English, in most countries around the world, Google announced.
Google showing TikTok videos in featured snippets, SGE
TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
94% of Google SGE links are different from organic search results, study finds
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
How to set up a Performance Max campaign
Performance Max (PMax) is an automated campaign type in Google Ads that drives performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. These campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all empowered by […]
Top 10 PPC expert columns of 2023 on Search Engine Land
ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.
Top 10 SEO expert columns of 2023 on Search Engine Land
ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.
New Google SGE insights: Content formats, YMYL, product views
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
Search Engine Land celebrates its 17th birthday
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024.
Google Gemini is here – and it’s already being tested in Search
Gemini, Google's multimodal AI model, will be added to Search and Ads next year. It has already reduced SGE response times.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.