PPC
Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.
Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Commerce
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Analytics & Conversion
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
SEO
Ahrefs has raised $1.5 million for Ukraine
Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.
Social
Brave Search adds Discussions to search results
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints.
SEO
Google tests big changes to featured snippets
The two new additions to Google's featured snippets are 'From the web' and 'Other sites say'. Here's what they look like.
Commerce
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Social
4 tips for successful TikTok videos from TikTok
Want to create good TikTok videos? Here's what Tiktok advises, But these best practices will only get brands so far.
Social
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
PPC
Google Ads launches manager account dashboards
Google also announced five improvements that should make your dashboards faster and easier to use.
Local
Yelp adds searchable eco-friendly business attributes
The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results.
PPC
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
PPC
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
Social
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
Content
Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.
Social
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Social
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
SEO
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
Social
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.