Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
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Danny Goodwin's latest articles
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
TikTok tests AI chatbot for search and discovery
Company confirms the Taka chatbot, saying it is 'designed to help make it easier to discover entertaining and inspiring content on TikTok.'
Google Bard adds images in responses
Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.
20% of CMOs to invest less in paid search, SEO this year
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
Neeva is shutting down its ads-free search engine
Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn't attract enough users.
Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
Meta starts refunding advertisers for overspending glitch
Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
LinkedIn starts filtering connection, follower counts
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
Elon Musk names new Twitter CEO: Linda Yaccarino
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
Microsoft wants to drive more traffic, revenue to publishers
Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Google releases April 2023 reviews update
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
Google Ads tests new verification badge
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here's what the latest badge looks like.
When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
This only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
New Bing attracts new Edge users – who then use Google Search
Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
Search marketing: Evolving roles, responsibilities, challenges
Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.