It’s Red Sox season again in Boston. That means we’re at that meteorological intersection of winter and summer: it could very well be 80 degrees or it could snow. While most other parts of the country experience a season called spring, we get a small window of opportunity to change out the clothes in our […]
“Water, water everywhere nor any drop to drink,” laments a sailor adrift in Samuel Taylor Coleridge’s The Rime of the Ancient Mariner. The poor guy needs water to say alive—and he’s surrounded by it— yet if he drinks it, the salt content will kill him. As a search marketer, perhaps you can relate. Much like […]
If you’re anything like me, chances are that by the time you’re reading this, you’ve probably already broken one of your new year’s resolutions. But hey, that’s okay. Those personal resolutions aren’t all they’re cracked up to be. All they really create is guilt and anxiety over the fit of your pants. Instead of putting […]
This summer, the National Hockey League took a cheap shot. No, they didn’t redesign the league’s uniforms or put a team back in Winnipeg. Rather, they took control of overseeing the league’s websites. Since the domains had previously been run by each franchise, naturally the move has some team marketers feeling left out in the […]
Are you a marketer looking for additional online sales outlets? If so, you’re probably considering partnering with aggregation sites as they have proven to be a highly effective solution for many marketers. However, keep in mind that partnering with such sites is not risk free. Doing so can both cause overall branding issues, as well […]