How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
About David Hassler
David Hassler Jr. is a Senior Analyst on the Amazon & eRetail Team at Merkle, responsible for developing and implementing Amazon strategies across multiple client accounts. He is a key contributor to the strategic and technical innovation of Merkle’s Amazon & eRetail offering. David was previously a member of the SEM & Feeds Team at Merkle, responsible for both product trend analysis, and product feed optimizations. He graduated from the University of Virginia in 2015 and from Duke University’s Fuqua School of Business in 2016.