David Roth

Dave Roth founded Emergent Digital in order to use digital marketing to make the world a better place. B-Corps, nonprofits, social enterprises, green technologies and educators now benefit from the same strategies that drive billions in profit to the Fortune 500. Roth recently served as Vice President, Marketing at Move, Inc.’s realtor.com. There, he oversaw paid and organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.

My Holiday Search Marketing Wish List

Ah, the holiday season. Creative refreshes, keyword expansions, bidding up to capture all those credit card-wielding customers. As yet another...

Forget Search: Let’s Go Social

If you have an extra hour in your very busy workday day, don’t spend it fine-tuning your site for algo search, or optimizing your SEM campaigns for...

Five Questions To Ask Before Going Global

One of the things I mentioned in my previous series on Global SEM is that there is no such thing as going global. Going global means going local in...

3 Ways To Optimize Your Bidding Strategies

If you’re managing multiple SEM programs across a broad landscape of web assets, as more and more of us are, it’s important to realize that when...

Supporting A Global Brand Campaign With SEM

On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a small step back...