Contributor

Emily Grossman

About Emily Grossman

Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO). Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major US brands on their mobile marketing and mobile app strategies. Before her work at MobileMoxie, Emily was one of the original employees at Double Encore, Inc, one of the first mobile applications development agencies (acquired by WPP’s POSSIBLE in 2014).

Emily Grossman's latest articles

Apple

App Indexing & The New Frontier Of SEO: App Packs & App Store Search

In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.

Emily Grossman | Feb 19, 2016 at 11:06 am ET

Apple

App Indexing & The New Frontier Of SEO: Google Search + Deep Linking

In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.

Emily Grossman | Aug 12, 2015 at 9:12 am ET

Apple

App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing

In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.

Emily Grossman | Jul 6, 2015 at 9:45 am ET