Emma Franks is the Account-Based Marketing Manager at TAB Bank and has a passion for puzzles and problem-solving. Emma launched her digital marketing career in 2015, specializing in lead generation through paid search, paid social, display and video advertising, as well as email and content promotion. As a lifelong learner with Masters degrees in Marketing and Business Management, Emma enjoys the opportunity to share her expertise through blogs, webinars, whitepapers, and presenting at virtual and onsite workshops and conferences. Emma has spoken at Hero Conf London, SMX Advanced, PubCon Florida, Utah DMC, and SEMPO events. She has also appeared on the PPC Show podcast and has written for the PPC Hero, Instapage, and AdStage blogs.