CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?