How to create local business content that converts
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
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Erin Jones's latest articles
How to use DIY content to boost your visibility and leads
Sharing expert knowledge through do-it-yourself tutorials can establish trust, engage your audience, and grow your business. Here’s how.
5 top tips to boost your local SEO efforts
Position your local business for success and connect with your target audience more effectively with these impactful local SEO strategies.
How to use location-specific authority content for SEO
Boost visibility in the SERPs, increase trust, and bring in leads for your business with outstanding location pages and blog posts.
A quick guide to managing your online reputation
Learn best practices for managing your online reputation so you can set your brand up for success both online and in the real world.
How to make the most of the new Google Business Profile dashboard
Google's New Merchant Experience (NMX) has rolled out. Here's a rundown of the changes in GBP and how to get used to them.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
11 tips for using social to become an authority in your niche
Don't wait for Google to tell you to be helpful. Here's how to create authoritative "people-first" social media content for your brand.
Google local justifications: Everything you need to know
Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.
YouTube Shorts guide: How to get noticed
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
How to get reviews for local SEO: The must-do list
How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO.