Garrett French is the founder and chief link strategist of Citation Labs, a link building agency and campaign incubator. He’s also the founder of ZipSprout - Citation Labs’s sister agency focused on local marketing. He’s developed multiple link building tools, including the Link Prospector and the Broken Link Finder. He also co-wrote The Ultimate Guide to Link Building with Link Moses himself, Eric Ward. Garrett and his team lead monthly webinars on enterprise content strategy and promotion from the Citation Labs Blog.
Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's...
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and...
Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That's where you come...
What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the...
In the fourth article of his series on creating the optimal enterprise link building team, columnist Garrett French discusses the role of the...
In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content...
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett...
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett...
A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our...
Welcome to the third and final installment of our group interview of 30 link building experts. In part one, we asked about backlink analysis as it...
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign...
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part...
In 2009 we found that visitors from our two blog interviews converted to inquiries 3X more than visitors from our SEL articles. We also discovered,...
What is it about your website (or your organization) that is truly linkable? What’s the most effective way to structure a link building...
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why....
A single highly-linkable article can attract tens - sometimes hundreds - of links from relevant and valuable sites. Make that article *sell* and...
Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable...
Without an ordered approach, careful research and custom tools it can be difficult for link builders, writers and content strategists to know what...
This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space and then analyzing...
"Get More Links" is not an effective goal, even if it's the directive you've received from clients or management. This article proposes ten different...
