Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's...
Garrett French
Garrett French is the founder and chief link strategist of Citation Labs, a link building agency and campaign incubator. He’s also the founder of ZipSprout - Citation Labs’s sister agency focused on local marketing. He’s developed multiple link building tools, including the Link Prospector and the Broken Link Finder. He also co-wrote The Ultimate Guide to Link Building with Link Moses himself, Eric Ward. Garrett and his team lead monthly webinars on enterprise content strategy and promotion from the Citation Labs Blog.
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and...
Preserve Your Content Ecosystem By Fixing Link Rot
Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That's where you come...
The Outreacher: Building Links With Social Skills & Science
What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the...
The Qualifier: Brand Protector, Time Saver & Outreach Humanizer
In the fourth article of his series on creating the optimal enterprise link building team, columnist Garrett French discusses the role of the...
The Content Designer: King Of The Conversation
In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content...
The Opportunity Prospector: Link Development’s Most Undervalued Role
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett...
The Link Strategist: The Missing Role For Enterprise-Level Link Building
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett...
How To Build Links Faster: 5 Tips For Faster Link Qualification
A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our...
Backlink Analysis: 20 Uses Beyond Link Building, Part 3 of 3
Welcome to the third and final installment of our group interview of 30 link building experts. In part one, we asked about backlink analysis as it...
71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign...
30 Link Builders Discuss Backlink Analysis For Campaign Design – Part 1
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part...
Link Building With Interviews: How Thought Leadership Builds Links & Leads
In 2009 we found that visitors from our two blog interviews converted to inquiries 3X more than visitors from our SEL articles. We also discovered,...
Linkable Asset Inventory: A Starting Point For New Link Building Campaigns
What is it about your website (or your organization) that is truly linkable? What’s the most effective way to structure a link building...
21 Link Builders Share Advanced Link Building Queries
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why....
Link Building With Content: How To Attract Links And Leads
A single highly-linkable article can attract tens - sometimes hundreds - of links from relevant and valuable sites. Make that article *sell* and...
Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity
Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable...
How To Research, Create And Distribute Highly-Linkable Content
Without an ordered approach, careful research and custom tools it can be difficult for link builders, writers and content strategists to know what...
The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities
This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space and then analyzing...
10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
"Get More Links" is not an effective goal, even if it's the directive you've received from clients or management. This article proposes ten different...