Garrett Mehrguth is the CEO of Directive Consulting, a B2B marketing agency specializing in exceptional SEO, PPC, content, and social campaigns. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.
It's no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.