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In a previous article titled New Online Video News Search Study – Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To […]
Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits […]
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things such as expected search spending for 2008, how search ROI stacks up against other tactics, difficulty in SEM staffing, new ways to evaluate clicks and click […]