French antitrust decision sets the stage for Google to pay for news content in Europe
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
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Greg Sterling's latest articles
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis -- and prepare for the future.
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions.
Google reviews coming out of quarantine
New user reviews, photos, Q&A will return gradually, by category and country.
Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
These new links are part of the company's larger effort to make healthcare information more accessible through Google Search.
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Facebook rolls out hours and services update for COVID-19 communications
There are a number of ways to communicate virus-related updates to customers on the platform.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
Google Posts, ‘temporarily disabled,’ now back
Marketers had been having trouble with Posts over the past two weeks.
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
A discussion with Google My Business Gold Product Expert Krystal Taing.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.
Google turns on ‘mark a business temporarily closed’ for business owners on GMB
The tool is under 'Close this business on Google.'
Yelp announces fundraising partnership with GoFundMe to support local businesses
Donate buttons will appear on profiles in selected categories by default.
Google My Business not functioning as expected under the strain of coronavirus
Many updates are taking considerably longer than normal.
Google temporarily disables local reviews
The company has hit pause on review creation or responding for now.
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus outbreak.
Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak
The crisis may become a breakout moment for Nextdoor.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren't being answered.
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak
Local data accuracy becomes critical at a time like this.
Google signals stricter enforcement of GMB image guidelines
It wants to ensure "all content that appears in the Business Profile is relevant, high quality, and appropriate."
Yelp to Congress: Don’t investigate Google without looking at search
The reviews site wants to stop Google's "self-preferencing" in the local SERP.
Majority of consumers want standards and tougher action against review fraud
Survey finds U.S. consumers want severe financial penalties for retailers that don't protect review integrity.
Analysis of 250 million SERPs finds no-click story more complex than it appears
Perficient Digital study: snippets are 'click-neutral' and ads steal from no-clicks
Most local SEOs making at least $60,000
Half of local SEOs have been working in the industry for at least a decade.
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.
In feature battle with Google, Yelp improves restaurant waitlist functionality
Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.
Yotpo taps Bazaarvoice Network for review distribution to retailer sites
Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption.
Google: Spam less than 1% of Maps content
The company cited spam fighting data in a post on contributed content.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
Google resolves rejected Posts problem
New Posts will publish after "fix;" rejected Posts to go live this week.
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR.
Google Posts being rejected because of non-compliance with image guidelines
Google is apparently seeking to upgrade the quality of images in Posts.