Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party platforms....
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."...
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York....
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories....
Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks
New "link context" visualizes where the link appears on the page, the surrounding text and associated link density....
Google’s Assistant-everywhere strategy reminiscent of old site search playbook
Google Assistant "syndication" is a way to battle Amazon Alexa and expand its reach for later...
Google now showing competitor ads on local business profiles
The unit is from Local Campaigns and businesses cannot pay to remove them....
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company....
Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
The fake reviews problem on Amazon isn't going away any time soon....
What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?
The company introduces a second screening program for professional services....
FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
Make sure your contracts don't have terms that violate the CRFA. ...
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....
Why is there so little innovation in local?
The alpha and omega of local is now...
Conductor purchase price revealed: $126+ million [updated]
The acquisition price was more than 2X invested, but probably less than what investors may have wanted....
SMX East: now with extra local
GMB, maps, reviews, voice and offline conversion tracking are all on the agenda....
FTC: Breaking up Google, Facebook to restore competition on the table
We're a long way away from that, but a rhetorical Rubicon has been crossed....
Ecosia says it will boycott ‘search choice’ auction on Android in Europe
Will other European search engines also reject Google's antitrust remedy?...
Review counts matter more to local business revenue than star ratings, according to study
Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average....
Google to offer mandated ‘search choice’ to EU Android users in 2020
However, use of an auction for inclusion on the choice screen has some search rivals complaining....
Analysis of SMB site builders finds connection between vendor and rankings
WP Engine, Squarespace perform well, market-leader Wix does not....