Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
Google thinks it will win but the DOJ used these arguments successfully before....
Building the data bridge between online and offline....
Initiative faces the challenge of gaining publisher and consumer...
Well-intentioned initiative might be problematic in some cases....
The missed call log will remain available to businesses for 45 days....
Breaking up these companies will apparently be on the table....
But rankings and conversions aren't always the same thing....
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Searches for local services grew more than 25% YoY across European...
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
Only selected advertisers will get access to the auction during the beta period....
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
The booking can occur through GMB but the class or consultation won't happen on the business profile....
Seeks to bring simplicity and centralized control to content management on Facebook and Instagram....
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
With the right incentives, iOS users might be willing to share...
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
The company is positioning itself as an "omnichannel" rather than "location" marketing...
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...