Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Yelp offers upgraded COVID reopening tools for local businesses, restaurants
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing....
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google....
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time....
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues....
‘What’s an ads guy doing running Google search?’
Some people may be unfamiliar with Prabhakar Raghavan's background....
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on...
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over....
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services....
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant....
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services....
More missing Google My Business reviews appearing as publication speed picks up
Google is now posting user reviews and photos in all countries and the vast majority of business categories....
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire....
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the...
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores....
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public....
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel...