Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before....
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases....
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table....
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European...
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period....
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Google rolling out video appointments, online classes to local business profiles
The booking can occur through GMB but the class or consultation won't happen on the business profile....
Facebook Business Suite is a new cross-app management tool for SMBs
Seeks to bring simplicity and centralized control to content management on Facebook and Instagram....
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share...
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...