Google Ads
A look at the new Google Ads (AdWords) interface
Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features.
Jeff Baum is Director of Services at Hanapin Marketing and a seasoned PPC advertising professional with Hanapin Marketing. a 13 year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a recurring writer for Hanapin's blog and PPC Hero.
Google Ads
Stay sharp and relevant with ongoing PPC training
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.
Google Ads
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
PPC
2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust.
PPC
Critical tips for navigating difficult client relationships
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.
Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan.
PPC
A proven method for building a strong PPC account team
What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management.
Improve your paid search & social through relationship marketing
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.
Google Ads
Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
PPC
Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
PPC
5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.
PPC
Create A Killer PPC Strategy With This 3-Step Process
Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.
PPC
Programmatic Advertising & How It Can Drive Your PPC Forward
Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.