The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
Jeff Baum is the Head of Paid Search at Brainlabs Digital and a 24-year veteran of the marketing industry. He specializes in helping clients build data-driven paid search strategies that directly impact the P&L. Throughout his career, Jeff has managed multi-million-dollar portfolios, built large-scale delivery teams, and helped global brands evolve from tactical execution to true revenue engineering.
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
Jeff Baum | Apr 15, 2026 at 8:00 am ET