Jennifer Robertson


7 Tips To Use Paid Search To Unite Brands During A Merger

Do you recall the merger of AT&T and Cingular Wireless back in 2007? At the time, experts questioned  AT&T’s decision to retire Cingular’s brand name. After all, it was very popular. But now the AT&T brand is stronger than ever, and hardly anyone remembers the brand they cut. When faced with a merger today, marketers […]


PPC: Why You Need To Pay For Your Brand Terms

When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they […]

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