7 Tips To Use Paid Search To Unite Brands During A Merger
Do you recall the merger of AT&T and Cingular Wireless back in 2007? At the time, experts questioned AT&T’s decision to retire Cingular’s brand name. After all, it was very popular. But now the AT&T brand is stronger than ever, and hardly anyone remembers the brand they cut. When faced with a merger today, marketers […]