Jessie Thomas

Content Marketing

4 Proven Methods For Improving B2B Ad Targeting

B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]

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4 Tips To Launch Your B2B Marketing In Social Media

Savvy business to business marketers realize that social media involves much more than opening corporate accounts on Facebook and Twitter. Today, social media offers B2B marketers significant, quantifiable and predictable results. This column explores the top four reasons B2B marketers should engage in a proactive, social media program, and offers specific tips on getting started. […]