How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
Karen is the SEO Director for Ayima Canada. With over 14 years of digital experience, she has been growing companies' online market share by bridging gaps and leveraging the relationships of a multi-channel strategy. While working on clients big and small for all industries across North America and internationally, her approach to e-commerce, visualizing site data and marrying to analytics, has helped develop unique and profitable strategies. She’s been brought in as an event speaker and a guest teacher to several Canadian universities to share her knowledge on both SEM and SEO to our future generations. Several years ago, she joined Best Buy Canada's e-commerce team to later develop their in-house SEO department. Today, working for a global digital agency, Karen has been leading e-commerce site strategies and educating both internal teams and clients on successfully competing online. Her long-standing passion for the digital industry ensures she's never left a rock unturned. Every detail is accounted for and analyzed -- much to some people's annoyance and great appreciation!
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.Karen Bone | Jul 27, 2018 at 12:35 pm ET
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen Bone. Here's how to figure out if it's worth trying.Karen Bone | May 30, 2018 at 10:13 am ET
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.Karen Bone | Apr 13, 2018 at 11:43 am ET
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.Karen Bone | Feb 22, 2018 at 2:31 pm ET