Karen DeJarnette

Karen DeJarnette


About Karen DeJarnette

Karen DeJarnette is a senior SEO Strategy Analyst at Expedia Inc. Previously, she was in-house SEO at MSN.com and was part of Microsoft’s Live Search and Bing Webmaster Center teams, serving as the primary contributor to the Bing Webmaster Center blog and then later as an in-house SEO for the Bing content properties. She also randomly adds to her own blog, The SEO Ace.

Karen DeJarnette's latest articles


9 Tips For Getting Free Clicks Through Google News

“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your website? Does your website publish a continuous flow of fresh content about […]

Google News

A Primer On How To Get The Most Out Of Sitemaps

Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery can be slow and spotty, so it’s hardly any solace to sites that publish hundreds of new pages a day, or publish extremely time-sensitive content such as news articles, or publish a […]


The Wine Enthusiast’s Guide To Tasting SEO Success

If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a […]


The Keys To Success In Enterprise SEO

In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work. As a result, they are used to digging into source code issues, optimizing individual landing pages for content and metadata, running a variety […]


What Is The Secret Sauce In Good Content?

One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to help non-profits, write blog posts for free (ahem!), and attend public SEO meet-ups. In the Puget Sound area of Washington State, the Seattle SEO Network holds […]


This Post On SEO Will Win The Pulitzer Prize

There is a certain segment of the population that firmly believes the world is a black-and-white, cause-and-effect proposition. They believe that doing task X, directly and inescapably, leads to result Y. They seem to believe that the world is easily whittled down into discrete segments that occur in a vacuum. That cause and effect are […]


The SEO’s Guide To Adding Content For SERPs & Sales

Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario #1:  I was driving to the grocery story along a two-lane curving road when I came up on a fellow in dark clothes, standing in the shade, probably 30 or more […]

Google algorithm updates

No SEO Ever Went Wrong By…

The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this industry. Today there are evermore options and issues to contend with to fully optimize websites and online properties. Unfortunately, it now appears, at least to some, that even some of […]


The Definitive Guide To Google Authorship Markup

At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to […]


The Double-Edged Sword Of Social Media

As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability […]


Nine Best Practices For Optimized < title > Tags

When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. In my book, the <title> tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance Its contents […]


Are You Keeping Secrets From The Search Engines?

Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers. And as a result, their sites receive inferior treatment from those search engines in the indexes. No, I’m not talking about page spam […]


9 New Year’s Resolutions For Link Building In 2012

Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in […]


How To Capture Broken Inbound Links

Everyone in our field knows that inbound links are an important facet of search engine optimization (SEO) – search engines regard them as votes of approval from the linking sites. That’s why webmasters and optimizers invest so much work on link building. Unfortunately, with link building, you are usually left counting on someone else to […]


Why Canonicalization Matters From A Linking Perspective

Search engine optimization (SEO) can be like any other technical field of study. It is filled with specialized jargon that, to a newbie, can be more than intimidating. I recall that feeling was especially strong when I first encountered the term canonicalization. It is a 14-letter, seven-syllable monster of a term. I first heard it […]


How To Create Your Digital Footprint With Links

At the SMX Advanced Conference in Seattle last June, Google announced it was supporting the HTML5 “rel” attribute in anchor tags for the “author” and “me” variables. To me, this was very interesting news. I have been in the business of content development for a long time (stretching back deep into the 1990s), and Google’s […]

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