Kathy Nielsen

Kathy Nielsen

Kathy Nielsen is the Director of Strategic Partnerships at Sedo.com, where she works closely with domain registry and registrar clients on special auctions and sales projects, and continually strives to educate end users and on the value of domain names.

PPC

Turn Domain Bias In Search Results To Your Advantage

There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing to click your link — most likely do. The phenomenon […]