Kathy Nielsen is the Director of Strategic Partnerships at Sedo.com, where she works closely with domain registry and registrar clients on special auctions and sales projects, and continually strives to educate end users and on the value of domain names.
There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing to click your link — most likely do. The phenomenon […]
Do you know what new gTLDs are? That’s the question I posed to a room filled with marketers and SEO experts at a recent SMX event. Only three of around 40 people in the room raised their hands. Although the Internet Corporation for Assigned Names and Numbers (ICANN) has been talking about new gTLDs for […]