Contributor

Kelly Ayres

Director, SEO

Company

Jordan Digital Marketing

Speaking Experience

About Kelly Ayres

Kelly Ayres is the rare marketer with an MBA, a master's in clinical psychology, and over 15 years of experience driving growth and awareness for a range of brands. Her SEO approach is rooted in rich analysis of user intent that no GPT tool can replicate. Along with producing and executing growth-friendly SEO strategies, she contributes frequently to industry podcasts and webinars from her home in New Jersey.

Related topics

Generative Engine Optimization (GEO)

Kelly Ayres's latest articles

44-marketing-initiatives-where-AI-alone-will-fail-1536x864

SEO

44 marketing initiatives where AI alone will fail

Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.

Kelly Ayres | Jun 20, 2025 at 9:00 am ET

7-video-optimization-tips-to-boost-your-organic-reach-in-2025

SEO

7 video optimization tips to boost your organic reach in 2025

Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.

Kelly Ayres | Feb 21, 2025 at 9:00 am ET

Optimizing-LLMs-for-B2B-SEO-An-overview

SEO

Optimizing LLMs for B2B SEO: An overview

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.

Kelly Ayres | Jan 6, 2025 at 9:21 am ET

SEO

SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more

Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.

Kelly Ayres | Oct 30, 2024 at 8:00 am ET

Advanced-SEO-How-to-incorporate-customer-sophistication-to-drive-long-term-growth

SEO

Advanced SEO: How to level up your keyword strategy

Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.

Kelly Ayres | Oct 25, 2024 at 8:00 am ET