AI search is here, but marketers still call it SEO
New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.
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Kelsey Libert's latest articles
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Reactive PR & AI: How to capitalize on trending topics faster
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.