Kerry Spellman

Kerry Spellman


5 Steps To Shorten The B2B Buying Cycle

The B2B buying cycle can be a long and arduous one. But what if there was a way to shorten it? Fortunately, there is.  Let’s take a look at how. The key to shortening the buying cycle One of the best ways to mitigate the lengthy B2B buying cycle is to engage with prospects at […]


Online/Offline Integration: 5 Tips For Strengthening Your Brand Experience

With another holiday season behind us, retailers are busy crunching sales data to measure success and year over year revenue. However, this is also a good time to assess your company’s brand experience. And if yours needs improvement, integrating offline and online marketing can help. How integration strengthens your brand Integrating your offline and online […]

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