COVID-19 and corporate social responsibility in search engine marketing
Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic.
Kimberly Dutcher is an SEM associate manager at Merkle, a full-service digital marketing agency. At Merkle, she leads SEM teams in the global business-to-business (B2B) energy industry and not-for-profit healthcare industry, with a special interest in the unique challenges B2B marketers face. Outside of work, she is an avid reader and enjoys RPG and puzzle-platformer video games.