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Luca Tagliaferro

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About Luca Tagliaferro

Luca Tagliaferro is based between Italy and the UK. He has an MA in Digital Marketing from a leading UK University with over a decade of SEO experience. As a former Head of SEO at Oliver Agency in London, he now runs his own SEO Consultancy, founded dental SEO agency ltdigital.agency and serves mid-sized businesses.

Luca Tagliaferro's latest articles

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SEO

The Digital Markets Act promised fairer search. It’s failing.

Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.

Luca Tagliaferro | Mar 9, 2026 at 8:00 am ET

SEO

Why every AI search study tells a different story

Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.

Luca Tagliaferro | Dec 2, 2025 at 9:00 am ET

SEO

How the Digital Markets Act is reshaping search and Google’s monopoly in Europe

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

Luca Tagliaferro | Oct 16, 2024 at 9:00 am ET

SEO

Generative AI to create content: To use or not to use it?

Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.

Luca Tagliaferro | Feb 2, 2024 at 10:00 am ET