How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
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Luca Tagliaferro's latest articles
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
AI for SEO content creation: 5 real-world examples
LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.
How to use Quora for SEO and research
Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
How to create an SEO Chrome extension using ChatGPT
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
Lessons I have learned from adding FAQ schema: A test of 1,000 keywords
FAQ snippets take more space in SERP and that can keep you on top.
Data scraping tools for marketers who don’t know code
Here are some free software options to extract data from small to medium data sets to help you get the job done.
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.