5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
Maeva Cifuentes is CEO and Founder of Flying Cat Marketing, a B2B SaaS SEO consultancy working with enterprise clients including Hotjar, ActiveCampaign, Klaviyo, D2L, and Mixmax. With 12 years in SEO and nearly two decades in localization, Maeva has worked across SaaS, e-commerce, fintech, and professional services, spanning technical SEO, content strategy, and now AI visibility and content operations. She built her first agency in Spain before expanding to the US, and today helps B2B companies grow their organic footprint across North American and European markets. Her current focus is Generative Engine Optimization: helping brands understand how LLMs select, cite, and recommend software so they show up when buyers ask AI for solutions instead of searching Google.
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
Maeva Cifuentes | Apr 23, 2026 at 12:00 pm ET