Google keyword match type tournament: Place your bets on Exact
The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.
Marc was co-founder and CEO of Acquisio until it was acquired by web.com in 2017. He is now Senior VP at web.com where he continues to lead Acquisio as well as other advertising related efforts within web.com. He's been named one of the top 25 most influential Marketing Technology experts, has contributed to industry publications like Ad Age, and can also be found speaking at industry events like SMX and Hero Conf.